Vietnam Online Marketing Forum

Vietnam Online Marketing Forum

Booking in Ha Noi Booking in HCM

Vietnam Online Marketing Forum | VOMF 2018

VOMF 2018 - August 15th in Ho Chi Minh City and August 17th in Hanoi

Vietnam Online Marketing Forum – VOMF is an online marketing event held at a national scale. 2018 marks the fifth year the event is organized in Vietnam.The Forum gathers online marketing businesses together with organizations, enterprises and individuals that use the services.

Last year, VOMF 2017 was highly appreciated by many businesses and individuals operating in the online marketing market. Continuing its success, in August 2018 VECOM will organize VOMF 2018 in two Vietnam e-commerce centers: Ho Chi Minh City on 15th and on Hanoi 17th.

The Forum offers a great chance for online marketing companies to introduce their capabilities and products, and for online marketing service users to grasp new and effective marketing solutions that can help with their businesses.

Objectives:

Attract over 500 organizations whose business closely related to online markting, including more than 50 online marketing service providers.

Exchange information, set a guideline on solutions and cooperation opportunities in online marketing.

Support e-commerce enterprises to draw an appropriate online marketing strategy and enhance its effectiveness.

Enlarge the online marketing market, raising market shares of domestic enterprises.

Target participants:

Online marketing companies, online business companies, communication agencies, e-commerce businesses, delivery businesses, travel businesses, banks, real estate enterprises and whoever has interest in online marketing.

 

<center>Session 1: Overview of Online Marketing</center>

Session 1: Overview of Online Marketing

Marketing market data and information

<center>Session 2: Human or Robot?</center>

Session 2: Human or Robot?

Can human and robot replace marketing?

<center>Session 3: Data-driven Marketing</center>

Session 3: Data-driven Marketing

Application of customer data driven marketing

<center>Session 4: Marketing O2O: From Strategy to Plan</center>

Session 4: Marketing O2O: From Strategy to Plan

Sharing effective online marketing channels and Experiences in crisis communication

Agenda

  • 08:30 - 08:35

    OPENING

    Representative of VECOM
  • 08:35

    SESSION 1: MARKETING OVERVIEW

  • 08:35 - 08:50

    Principles of Understanding Customers

    Representatives from Nielsen
  • 08:50 - 09:05

    New Marketing Trends in the World

    Representatives from comScore
  • 09:05 - 10:15

    Interactive Panel

    - Moderator: Mr. Bui Quy Phong, Vice President of CMSN - Representatives from Nielsen, comScore, VECITA, Vinalink
  • 10:15 - 10:30

    Short Break

    All participants
  • 10:30

    SESSION 2: HUMAN OR ROBOT?

  • 10:30 - 10:45

    IBM Watson - The Real Automation Marketing

    Representative from IBM
  • 10:45 - 11:00

    Application of Machine Learning in Online Marketing

    Representatives from Zalo
  • 11:00 - 11:15

    Lifecycle Marketing Automation

    Asia Region Director of Infusionsoft
  • 11:15 - 12:00

    Interactive Panel

    - Moderator; Mr. Le Hai Binh, CEO of Mat Bao - Representatives from Zalo Business, Haravan, Orion Media, Asia Mar Tech Group, Adayroi.
  • 12:00

    Lunch Break

    All audience
  • 13:30

    SESSION 3: DATA-DRIVEN MARKETING

  • 13:30 - 13:45

    Application of Data-Driven Marketing to engage customers

    Mr. Dinh Le Dat, ANTS (tentatively)
  • 13:45 - 14:00

    The role of Big Data in digital marketing

    Representative from Coc Coc
  • 14:00 - 14:15

    Integrating voice recognition into your marketing ecosystem

    Mr. Joe Ruelle, Google Cloud
  • 14:15 - 14:30

    Understand the buying process of online customers to maximize conversion rate

    Representative from PayPal
  • 14:30 - 15:15

    Interactive Panel

    - Moderator: Mr. Ha Anh Tuan, CEO of Vinalink - Representatives from ANTS, Coc Coc, Google, Paypal, Admicro
  • 15:15

    SESSION 4: MARKETING O2O: FROM STRATEGY TO PLAN

  • 15:15 - 15:30

    Smart advertising O2O

    Representatives from Facebook
  • 15:30 - 15:45

    Brand Communication and Crisis Communication Lessons

    Mr. Le Quoc Vinh, Le Bros
  • 15:45 - 16:00

    Marketing on Youtube Platform

    Representatives from Yeah1
  • 16:00 - 17:00

    Interactive Panel

    - Moderator: Mr. Nguyen Ngoc Dung, Vice President of VECOM - Representatives from Facebook, Yeah1, Plato, HC, Le Bros
  • 17:00

    CLOSING

    Representative of VECOM

Deputations

2500

Enterprises

700

Speakers

35

Follows

100000

Speakers

Mr. Nguyen Thanh Hung

Mr. Nguyen Thanh Hung

Chairman, VECOM

Mrs. Nguyen Huong Quynh

Mrs. Nguyen Huong Quynh

Managing Director, Nielsen Viet Nam

Mr. Joe Ruelle

Mr. Joe Ruelle

Google Asia

Mr. Nguyen Ngoc Dung

Mr. Nguyen Ngoc Dung

Vice Chairman, VECOM

Mr. Lior Illouz

Mr. Lior Illouz

Strategic Partnership Manager, Workplace by Facebook

Mr. Abhinav Kumar

Mr. Abhinav Kumar

Country Lead, PayPal

Mr. Lior Illouz

Mr. Lior Illouz

Strategic Partnership Manager, Workplace by Facebook

Mr. Tuan Ha

Mr. Tuan Ha

Director, Vinalink

Mr. Le Hai Binh

Mr. Le Hai Binh

Chairman, Mat Bao

Mr. Tran Chi Hieu

Mr. Tran Chi Hieu

Founder, Orion Media

Mr. Oliver Wilke

Mr. Oliver Wilke

Representative of Audience Serv

Mr. Tran Trong Tuyen

Mr. Tran Trong Tuyen

CEO, Sapo

Mrs. Le Quoc Vinh

Mrs. Le Quoc Vinh

Founder & CEO, Le Bros

Mr. Nguyen Duc Son

Mr. Nguyen Duc Son

Plato

Mrs. Bui Quy Phong

Mrs. Bui Quy Phong

Representative of CSMO

Mr. Nguyen Ky Minh

Mr. Nguyen Ky Minh

Representative of VECITA

Mr. Nguyen Thuy Giang

Mr. Nguyen Thuy Giang

Deputy Head of Client Support Department, Coc Coc

Mr. Huynh Lam Ho

Mr. Huynh Lam Ho

CEO, Haravan

Mrs. Le Anh Vu

Mrs. Le Anh Vu

CEO, CMC Telecom

Mr. Nguyen Thi Tra My

Mr. Nguyen Thi Tra My

Product Marketing Lead, Zalo Ads

Organizer

Sponsor

Gold Sponsor

Silver Sponsor

Bronze Sponsor

Partners

Blog

5 bí quyết cho chuyến du lịch nước ngoài không thể quên

Trước khi xách balo lên và tận hưởng chuyến đi tuyệt vời, bạn cần chuẩn bị đầy đủ...

Bưu điện Việt Nam đồng hành cùng Hội chợ Du lịch quốc tế Việt Nam (VITM) 2018

Hội chợ Du lịch quốc tế Việt Nam (VITM) 2018 với chủ đề “Du lịch trực tuyến, Du...

Nhiều thông tin mới được chia sẻ tại Diễn đàn Du lịch trực tuyến 2018

Diễn đàn Du lịch trực tuyến (Vietnam Online Tourism Forum – VOTF) do Hiệp hội Thương mại điện tử...

Media Partners